Go Beyond Meat with plant-based protein

posted by Stacie on October 30, 2015 // 24 Comments »

We did the most fun thing in our household this past week. We had a challenge issued to us by Beyond Meat. Beyond Meat wanted to see if I could substitite a product and they wanted to know what my family thought. If they knew the difference.

I secretly substituted one Beyond Meat product in a family-favorite meal. We have chicken tenders once a week. I make them by hand because my kids absolutely love them. I gave my family a few Beyond Meat products which are plant-based products designed to enable families around the world to continue to eat what they love without the downsides of animal meat.

ABOUT BEYOND MEAT

At Beyond Meat, their mission is to create The Future of Protein by bypassing the animal altogether and make delicious products like chicken strips, meatballs, and beef crumbles directly from plants. They are dedicated to positively impact human health and the health of our world.

The plant-based products from Beyond Meat are designed to enable families around the world to continue to eat what they love—things like chili, pasta Bolognese, chicken tenders, and meatball subs—but without the downsides of animal meat. They also to make them taste so good that no one in the family will even know they aren’t made with animal meat. While there’s always room for improvement, they think it’s time to put our products to the test.

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WHAT DOES THE FUTURE OF PROTEIN LOOK LIKE?

The future of protein means that the meat case will become the protein case. Plant protein will appear on the menus of largest restaurant chains and in schools nationwide. Beyond Meat has struck partnership deals with select elite athletes to promote the great taste and benefits of plant protein.

Plant protein consumption is at a tipping point with elite athletes like as early adopters. These athletes intuitively understand the benefits of plant-based proteins, and so they've partnered with Beyond Meat to effectively communicate–by example–the benefits to other families and their children.

*Beyond Meat's athlete partners hail from the NBA, WNBA, MLB, AVP, and Pro Surfing. They include J.J. Redick, David Wright, Maya Moore, DeAndre Jordan, April Ross, Eric Bledsoe, Maggie Vessey, and Tia Blanco. Learn more about the athletes on pages 26-32 of the PDF.

Ethan Brown, Beyond Meat CEO, explains: “What I love about the campaign is that our athlete partners intuitively understand the benefits of plant-based proteins and so effectively communicate–by example–these benefits to families and children.”

The hope from Beyond Meat is that by featuring these thriving early-adopters of plant-based protein, they can counter common misperceptions that

1) plant protein is somehow nutritionally inferior and

2) there’s a taste sacrifice with plant-based protein.

BEYOND MEAT PRODUCTS WE TRIED

Beyond Beef Beefy Crumble – A beefy kick for any ground beef recipe.

All of the protein, half of the fat — 13g of protein and 5g of fat per 55g serving
The only gluten-free AND soy-free beef-free crumble on the market
No Cholesterol, Antibiotics or Saturated Fat
Perfect for chili's, tacos, nachos and more!

Beyond Chicken Homestyle Tenders – A kid-friendly classic for fans of any age.

Complete protein — 13g per 3-oz serving
220 calories per 3-oz serving
No Cholesterol or antibiotics
Great for salads, wraps, or dipping!

THE REVEAL

After the meal, I did a reveal to let my kids know that the meat they were eating was a plant-based protein from Beyond Meat. They had absolutely no idea and they really loved the chicken strips from Beyond Meat. They didn't actually believe that they were not eating chicken. In fact, they asked to see the packages so that they could read about the products.

The kids loved the Beyond Meat products so much that we made our pasta sauce the next night and added the Beefy Crumbles. Again they had no idea and loved it. However they weren't as surprised this time.

My entire family really enjoyed the Beyond Meat products.