Allstate: Good Hands for the Good Life
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Most of us reserve our grand gestures of love for specific holidays throughout the year. Valentine’s Day, anniversaries, birthdays, etc.
Did you know that 22% of people in the UK haven’t said ‘I love you’ in over a year?
Or that only 30% of us say it daily?
However, 82% of us want to hear it and we want to be told ‘I love you.’ We send the cards, we buy the presents but how often are we saying the words?
La Redoute, the French fashion house who delivers to over 150 countries, created a campaign to show that there is much more to the French way of life besides an appreciation of beauty.
The French way of life is about jumping in to what you believe in, having that can do attitude and cherishing those in your life. The Language of Love campaign from La Redoute encourages us to say ‘I love you’ more or ‘je t’aime’ … ‘te amo’
In the campaign, La Redoute asked for heartfelt messages from shy partners, significant others. They asked sons, daughters, mothers and father to share these messages on film and then they filmed their partners reactions as well.
Declaring your love is not an easy thing to do but declaring it on camera sounds a little scary to me. Making this video so much more beautiful is Mr La Redoute (Florent Thevenot) is saying the words in French and then translating them back to English.
The Language of Love is a wonderful chance to real interactions between people who really care for each other. Nothing has been scripted or rehearsed. Watch this beautiful video and let me know what you think!
Visit the La Redoute website.
Tweet with La Redoute on Twitter