IPSY Glam Bag
Beauty

IPSY Glam Bag

IPSY Glam Bag

The IPSY Glam Bag is a monthly subscription service that delivers a personalized selection of 5 deluxe-sized beauty samples to your door for $14. It's a great way to discover new products and brands, as well as try out high-end items in smaller sizes before committing to the full purchase. We hope that this IPSY Glam Bag post inspires you.

IPSY Glam Bag

IPSY Glam Bag

The History of IPSY

IPSY was co-founded by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb. The company's initial business model was tested in a beta site called myglam.com in December 2011. IPSY officially launched to the public in September 2012 as ipsy.com. In 2013, IPSY launched its first live event, Generation Beauty, in May. This annual beauty convention brought together cosmetics companies, bloggers, and the public. IPSY acquired Birchbox, another popular beauty subscription service in 2015

IPSY launched its Glam Bag Plus program in 2016, which offered subscribers a curated selection of full-size beauty products for an additional fee. In 2017, IPSY launched its e-commerce platform, offering beauty deals to its subscribers. In 2018, IPSY expanded its portfolio to two memberships with the introduction of a full-size program called Glam Bag Plus (now called BoxyCharm). 

In 2019, IPSY added Glam Bag Ultimate, a program featuring both full-size products and deluxe samples. The company also acquired BoxyCharm, a competitor in the beauty subscription space. IPSY merged with BoxyCharm in 2020 to create a new beauty subscription giant. The company rebranded as IPSY Offer in 2021, reflecting its expanded focus on offering beauty products beyond subscriptions. IPSY launched its Glam Base program in 2022, a more affordable subscription option with three beauty samples for $12 per month.

Today, IPSY is a leading beauty subscription service with over 5 million members. The company offers a variety of subscription options, as well as its own line of beauty products and an e-commerce platform. IPSY is known for its personalized approach to beauty and its commitment to helping customers discover new products and brands.

IPSY Glam Bag

What is the IPSY Glam Bag?

IPSY Glam Bag

In Each IPSY Glam Bag

  • 5 deluxe-sized beauty samples: These samples are typically worth up to $70, and can include makeup, skincare, haircare, and nail care products.
  • Personalized selection: IPSY uses your beauty preferences (which you provide when you sign up) to choose products that you're likely to love.
  • 1 Power Pick: Each month, you'll also get to choose one product for your bag from a curated selection.
  • Cute makeup bag: Your products will arrive in a stylish makeup bag that you can reuse.

IPSY Glam Bag

Benefits of the IPSY Glam Bag

  • It's affordable: For just $14 a month, you get to try out a variety of high-end beauty products.
  • It's convenient: The products are delivered right to your door, so you don't have to go out and shop.
  • It's personalized: You'll receive products that are tailored to your individual needs and preferences.
  • Discover new beauty products: This is a great way to try out new brands and products that you might not otherwise have heard of.
  • Get a good value for your money: The samples are typically worth much more than the cost of the subscription.
  • It's fun and exciting to receive a new bag each month: It's like a little present to yourself!

IPSY logo

If you're interested in trying out new beauty products and expanding your makeup kit, the IPSY Glam Bag is a great option. We hope that this IPSY Glam Bag post inspires you. Happy shopping!

IPSY Glam Bag

Ipsy Glam Bag Reveal – October 2016

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