Hair Tips For Women
The health and look of your hair are a significant part of your outward appearance. It’s a sense of expression and a source of empowerment. Your hair helps give you confidence and enhances your...
The IPSY Glam Bag is a monthly subscription service that delivers a personalized selection of 5 deluxe-sized beauty samples to your door for $14. It's a great way to discover new products and brands, as well as try out high-end items in smaller sizes before committing to the full purchase. We hope that this IPSY Glam Bag post inspires you.
IPSY was co-founded by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb. The company's initial business model was tested in a beta site called myglam.com in December 2011. IPSY officially launched to the public in September 2012 as ipsy.com. In 2013, IPSY launched its first live event, Generation Beauty, in May. This annual beauty convention brought together cosmetics companies, bloggers, and the public. IPSY acquired Birchbox, another popular beauty subscription service in 2015
IPSY launched its Glam Bag Plus program in 2016, which offered subscribers a curated selection of full-size beauty products for an additional fee. In 2017, IPSY launched its e-commerce platform, offering beauty deals to its subscribers. In 2018, IPSY expanded its portfolio to two memberships with the introduction of a full-size program called Glam Bag Plus (now called BoxyCharm).
In 2019, IPSY added Glam Bag Ultimate, a program featuring both full-size products and deluxe samples. The company also acquired BoxyCharm, a competitor in the beauty subscription space. IPSY merged with BoxyCharm in 2020 to create a new beauty subscription giant. The company rebranded as IPSY Offer in 2021, reflecting its expanded focus on offering beauty products beyond subscriptions. IPSY launched its Glam Base program in 2022, a more affordable subscription option with three beauty samples for $12 per month.
Today, IPSY is a leading beauty subscription service with over 5 million members. The company offers a variety of subscription options, as well as its own line of beauty products and an e-commerce platform. IPSY is known for its personalized approach to beauty and its commitment to helping customers discover new products and brands.
If you're interested in trying out new beauty products and expanding your makeup kit, the IPSY Glam Bag is a great option. We hope that this IPSY Glam Bag post inspires you. Happy shopping!
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