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The Big Green Help Campaign Partners Nickelodeon and Simon & Schuster

NICKELODEON AND SIMON & SCHUSTER CHILDREN'S PUBLISHING PARTNER ON ECO-THEMED ADVENTURE BOOKS FOR NETWORK'S THE BIG GREEN HELP CAMPAIGN
Four Eco-Friendly Books Feature Environmental Adventures
with SpongeBob SquarePants, Dora the Explorer, Blue's Clues and The Wonder Pets!

NEW YORK-April 9, 2009-Nickelodeon & Viacom Consumer Products (NVCP) has partnered with Little Simon, an imprint of Simon & Schuster Children's Publishing, to create a series of environmentally conscious titles as part of Nickelodeon‘s ongoing pro-social campaign The Big Green Help.  The books, published as part of the Little Green Books line, are based on the network's hit animated series-SpongeBob SquarePants, The Wonder Pets!, and Blue's Clues – and will be introduced at retail in second quarter. Each book, which features tales of environmental adventures aimed at helping kids find simple ways to help protect the Earth, is made from 100% post-consumer waste recycled paper that's FSC-certified and printed with soy-based ink. Just in time for Earth Day (April 22)–Dora the Explorer: Dora Celebrates Earth Day! will be available at retailers nationwide.

“Partnering with Little Green Books empowers our youngest readers to become environmental stewards of the earth,” said Jean Margaret Smith, Senior Vice President of Public Affairs, Nickelodeon Kids and Family Group. “Each original story presents positive solutions for kids to impact our planet while furthering the mission of The Big Green Help.”

Dora the Explorer: Dora Celebrates Earth Day! follows Dora and her friends as they explore daily ways to reduce their carbon footprints by doing simple things at home. Additional titles currently available at retailers nationwide include the original story Blue's Clues: Watch Me Grow! Blue Plants a Seed, SpongeBob Goes Green! and The Wonder Pets: Save the Tree!–the storybook adaptation of the Nick Jr. episode that won the 2006 Environmental Media Award for children's animated television.

Nickelodeon extends its commitment to empowering real-world environmental change among kids with a line up of eco-friendly programming and off-channel initiatives on Earth Day-Wednesday, April 22.  New green-themed episodes from hit tween shows iCarly and True Jackson, VP and select preschool series including The Wonder Pets!, will air on Nickelodeon and NOGGIN throughout the day, culminating in Nickelodeon‘s first-ever “Power Down”-an on-air call to action for kids to engage in environmental activity.  Nickelodeon will also unveil The Big Green Help grants program to support schools and local organizations with sustainability projects, and offer kids the opportunity to take environmental action with more than 500 local grassroots Earth Day events.

NVCP's partnership with Simon & Schuster is one of several Nickelodeon has to support its The Big Green Help campaign–a multiplatform, global pro-social initiative designed to empower kids to take action on the environment and connect them to energy saving and earth-friendly activities in their everyday lives. Earlier this year, NVCP announced a partnership with cause-driven clothing line Humanity to create environmentally themed t-shirts featuring SpongeBob SquarePants. Nickelodeon in the U.S. provides kids with local Earth Day resources and events in partnership with Boys & Girls Clubs of America; Girl Scouts USA; The LeBron James Family Foundation; National Wildlife Federation; Natural Resources Defense Council; National 4-H Council; NFL; the US Forest Service; National Environmental Education Foundation; National Education Association; and ERTHNXT to promote environmental awareness.

For more information on The Big Green Help, visit http://www.thebiggreenhelppress.com.

Little Green Books is a new eco-friendly line of children's novelty and storybooks aimed at parents and children looking to learn more about the environment. From recycling and replanting to creating an awareness of endangered animals and much more, Little Green Books plant the seeds for earth-friendly living at an early age. The books are made from recycled materials and the line is eco-friendly, from the sell sheets to the shipping cartons.

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