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Meet Nanukic and Learn More About Arctic Home from Coca-Cola
You may recall my post earlier this month when I announced that I am working with Coca-Cola for the next several months. I am excited to be able to share information with you about their new Arctic Home project.
Coca-Cola and their longstanding partner, World Wildlife Fund (WWF) have joined forces for the “Arctic Home” initiative, which aims to raise awareness and money to protect the polar bear’s home.
They have created this fabulous Arctic Home website providing information and stats about the Arctic polar bears. You can even track five live Mama Bears the WWF has tagged in the wild.
A 19-year old brown-eyed beauty, Nanukic is the oldest bear WWF is currently tracking and could be considered a polar bear master of disguise. Beyond platinum blonde, Nanukic's thick hair is actually translucent and sometimes serves as camouflage. She can even pass as a snowdrift—a 432-pound snowdrift. From mid-November 2010 to August 2011, Nanukic was tracked over 2,055 miles, crisscrossing ice floes into the center of the bay until returning shore. Unfortunately, July was one of the hottest months on record globally with temperatures topping 66 degrees Fahrenheit in the Arctic. This “heat wave” melted the sea ice, leaving Nanukic and other polar bears without a stable food source until the ice returns in winter.
Each Mama Bear has a special connection with her cubs and will help keep them safe as they trek across the Arctic in search for food and shelter. As a mother myself, I frequently experience that mama bear mentality. Especially when it comes to my children.
I read books. I bandage booboos. I check over homework (time and time again). I pick up discarded clothing and somehow still manage to find the match to that unmatchable sock.
I stay up all night to make certain that the lost favorite shirt has been found. Or that the cub scout uniform has all of the patches on it in the proper place.
I cuddle, I snuggle, I hug and I kiss. I go to bed at night and I get up the next day to do it all over again. I am definitely a mama bear.
I'd love to hear from you! What do you do to go the extra mile for your little “cub”? Please share your personal Mama Bear stories by commenting below and/or Tweeting with the hashtag #ArcticHome
DONATION ALERT – HOW YOU CAN GIVE BACK!
Everyone who texts the package code to 357357 to make a $1 donation to WWF will have their donation matched by Coke — up to $1 million! People can also make donations online at ArcticHome.com, starting November 1. The limited-edition white cans and bottle caps will be on store shelves November 1, 2011 to February 2012.
SPECIAL UPDATE FROM COCA COLA
Folks have shared with Coca Cola they love the limited-edition white “Arctic Home” cans, and they also know that they love the iconic red cans especially during the holidays. So Coca-Cola is introducing the next limited-edition “Arctic Home” can, which will feature the same polar bears with the iconic red Coca-Cola background.
Starting in early December, you will find new red “Arctic Home” cans on store shelves. This new limited-edition can advances our efforts to protect the polar bear’s Arctic home and you can get the white ones while supplies last. Check out the recent post from Coca-Cola’s “Coke Conversations” blog or see where Ryan Seacrest recently posted about the red cans (and his recent trip to the Arctic) too!
Disclosure: Compensation was provided by Coca-Cola, but Coca-Cola is not a sponsor, administrator, or involved in any other way with this post. All opinions expressed in the post are my own and not those of Coca-Cola.