Atlanta Event: Newly Designed Disney Store Opens at Perimeter Mall 3/30

Disney Store will celebrate the opening of the newly designed store Perimeter Mall in Atlanta, Georgia, on Wednesday, March 30, 2011. This will be the first of many newly designed Disney Stores to open in 2011. Jodi Benson, the legendary voice of Ariel, from Disney’s The Little Mermaid, will join Atlanta families in celebrating the new store opening.

The new Disney Store offers a one-of-a-kind, interactive and magical experience for Disney fans of all ages. Disney Store’s new design concept aims to deliver “the best 30 minutes of a child’s day” through immersive experiences including a Disney Princess with Magic Mirror, Translucent Trees, Disney●Pixar CARS-branded Ridemakerz experience and the Disney Store Theatre featuring the latest Disney entertainment.

*The first 250 guests who attend the public celebration will receive FREE Mickey Mouse ears.

With each new store opening in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation in the United States.

WHEN: Wednesday, March 30, 2011
• 9 a.m. – Private tour of new Disney Store
• 9:30 a.m. – Interview opportunities with Disney Store executives
• 10:00—Disney Store Opening Ceremony and Jodi Benson “Unlocks Magic”

WHERE:
Disney Store at Perimeter Mall
4400 Ashford Dunwoody Road Northeast
Atlanta, GA 30346

SPECIAL GUESTS:
• Beth Moller, Disney Store Regional Manager and Ranna Edwards, Disney Store General Manager
• Jodi Benson, Voice of Ariel from Disney’s The Little Mermaid

ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model.

There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com<http://www.DisneyStore.com> and www.disneystore.co.uk<http://www.disneystore.co.uk>.

Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies.

For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us on Facebook and on Twitter.