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Sony Cyber-Shot Digital Camera W730 @SonyElectronics
The W730 packs a lot of impressive specs into its small frame. The camera boasts 16.1 megapixels, allowing it to take some truly exceptional high-resolution photos. It's easy to get caught up with the numbers, so it's worth understanding the practical benefits of higher resolution photos. In short, it means that users are better able to enlarge, crop, and zoom in on photos without a loss of picture quality.
SUPERIOR LENS QUALITY FROM CARL ZEISS
The Carl Zeiss Vario Tessar lens also provides an 8x optical zoom, ensuring that the user can capture far-off pictorial subjects as though they were just inches away. For the home video enthusiast, the Cyber-shot W730 can also capture video in 720p quality, ensuring that memorable moments look great years from now.
One of the most important innovations in this camera is the inclusion of SteadyShot image stabilization, which will help cut down on blurriness in action shots; it allows the camera to react to both horizontal and vertical movements. This is particularly useful for users who take photos while walking. Performance in dark environments has also been improved, thanks to an upgraded flash. Instead of illuminating the subject and leaving the background a dark blur, the flash in the W730 works harder to illuminate the entire scene evenly.
The W730 is also a capable portable photo studio. Further alterations can be made to photos using Beauty Effects. These include skin tone adjustment, blemish removal, and even teeth whitening. With that in mind, the W730 can become the go-to camera for portraits.
SETTINGS THAT MAKE YOU A BETTER PHOTOGRAPHER
The most attractive attribute of the W730 Power-shot, for many users, may be the addition of the camera's automatic setting. While many users will prefer to dive into the camera's features and menus, most others will prefer to let the camera do the work. iAuto mode is capable of making changes depending on the scene, lighting, distance to the subject, and even the appearance of faces in the frame.
Sony remains a leader in point-and-shoot cameras, ensuring that dedicated cameras have a place in our lives alongside our smartphones. The Cyber-shot is one of the latest pieces of technological evidence that they're here to stay.
- 16.1 megapixel plus 8x optical zoom captures detailed subjects
- Optical SteadyShot Image stabilization with 2-way active mode
- Capture your videos in 720p HD Movie mode¹
- Creative shooting with Picture and Beauty effects
- Advanced Flash illuminates distant subjects for beautifully lit photos