Pampers Cruisers with Dry Max

Pampers Swaddlers and Cruisers with Dry Max are our new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers has invented the Dry Max technology to improve the current Swaddlers and Cruisers core. The Cruisers diaper is 20 percent thinner. This hard-working diaper helps lock wetness in and is Pampers' driest diaper ever.

Pampers Cruisers with Dry Max has:

New Dry Max technology – our driest ever – to help lock wetness in up to 12 hours.

Twenty (20) percent less bulk, making it Pampers' thinnest diaper and our driest ever

Softer outer cover for comfort inside and out

Tapered design

Sesame Street® characters (Sesame street® is a licensed character with Pampers in North America)

Will be offered for the same price as current Pampers Swaddlers and Cruisers (Pricing is at the sole discretion of the retailer.)

About the Dry Max Technology:

Dry Max describes the new “engine” or core of Cruisers and Swaddlers diapers.

It allows for the removal of the airfelt (“paper pulp”) found in current Swaddlers and Cruisers, resulting in a thinner and less bulky core. Currently, Pampers is the only brand with this technology on the market.

The thinner core is enabled by the new Absorbent Gelling Material (AGM), removing the need for airfelt. The AGM is more permeable, meaning it locks wetness in faster than previous AGM.

The Dry Max technology will also be available in Pampers Swaddlers diapers for new babies in March 2010.

Get your FREE Sample 3-pack of the new Pampers Cruisers w/ Dry Max beginning tomorrow, 1/29/2010 by visiting Pampers.com

From the Pampers Press Release

Every baby is a champion in play, and to celebrate the upcoming Vancouver 2010 Olympic Winter Games, Pampers® Diapers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand's new high performance diapers sure to earn gold with world-class “players” – babies.

The babies of Team USA athletes will be equipped with the new Pampers Cruisers Diapers with Dry Max as they head to Vancouver. In honor of these athletes and their families, Pampers has created specially-branded Team USA diapers with the Dry Max technology. Although these limited-edition Team USA diapers will not be for sale, parents all across the country can buy Pampers Swaddlers and Cruisers Diapers with Dry Max for their best players in the world in March. In the meantime, parents can request a free sample three-pack of the new Cruisers diaper on Pampers.com starting January 29th. If this sample includes a Team USA diaper (they will be randomly inserted in select sample packs), their baby will win a year's supply of Pampers Cruisers Diapers with Dry Max.