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Old Spice Smellcome to Manhood Interview with Andrea Rosen
This review and giveaway was made possible by Double Duty Divas and Old Spice. I was compensated and provided the featured product free of charge to facilitate my review, but all opinions are 100% mine.
Come on, admit it…there is someone in your life or someone that you know who just does not ‘scent responsibly.' You know the type of person. You can smell him before you even see him (for this article, we are just talking guys). Also the type of guy who hugs you and leaves whatever he is wearing on you. I used to have a boss like this. To this day, I cannot even smell Drakkar Noir without saying, “Blech” right after I say it.
A new day is dawning in the Connerty household and that day is all about PUBERTY. I really wish that I could be saved from all that but I cannot. It is part of my job description and so I have to learn to deal with it. And deal with it well so I don't scare my children. That will be tough.
For me and my husband, we are all about the humor. We will absolutely get serious when we need to but as much humor as we can bring to a situation, the more comfortable we are with it.
For instance, our son is on the fringes of puberty right now. I say fringes because so far he only stinks. Every part of him. His feet. His armpits. Just everything.
So we tell him. Buy him deodorant. And tell him again. Take him to store to pick out his own deodorant. Tell him some more. Possibly bribe him. Write it on our family whiteboard. I am still chasing after him and then trying to hold him down with one hand while getting deodorant on him with the other. But none of that works or if it does, he is angry with us for embarrassing him.
Finally we decided to use a humor approach. This is a tag team approach that we use. We make faces. We fake pass out. We sometimes make barf noises. I want my husband to draw pictures of a kid with stinky pits. But the humor works and as he smiles a little, he also heads to his bathroom to put on deodorant. Humor works!
Old Spice has this fabulous campaign going on right now that uses a humor based approach as well. It's called Smellcome to Manhood.
ABOUT SMELLCOME TO MANHOOD
Smellcome to Manhood is the latest from Old Spice. They are increasing their arsenal of witty, edgy and sometimes a little out there advertising. This is one of the most off the wall ad campaigns I have seen in a while. While I am not sure whether I love it or hate it, I still find myself watching it every time it comes on. I am fascinated.
“The campaign, called ‘Smellcome to Manhood' is a spoof on the way some moms out there treat their teenage sons. The new line of body sprays are turning teenage boys into men in this ad, which is the message they are trying to get across.” ~ Old Spice mom ad: Creepy moms pine after sons who sprayed themselves into men from Examiner.com
“The effort, ‘Smellcome to Manhood,' centers on body spray as a bellwether of adulthood for young men and early teens. The conceit: when they overuse, they become men too soon, to their moms' despair. The new products have a patented formulation using a cyclic molecule called MBCD that, per the company, serves as a nano catcher's mitt for active formulae: when you are dry, the essences are retained; when you sweat, they are released, then reabsorbed when you're dry again.” ~ Old Spice Says, ‘Smellcome To Manhood' in MediaPost Marketing Daily
I got the opportunity to speak with Andrea Rosen about Scent Responsibility and the new Old Spice Re-Fresh Spray, “Smellcome to Manhood” campaign. We walked about stinky boys, raising children today and more.
She shared, “If I can smell a guy before I see him, then we might break up because I couldn't tell him what he needed to do not to smell. It is hard to tell someone that they have too much of something.”
SEE ANDREA ROSEN IN TAKE ME TO YOUR MOTHER
She is starring in a new show premiering February 1st called Take Me To Your Mother which will be on Nickelodeon.
Meet comic Andrea Rosen. She just had a baby and dove head first into motherhood. Only problem? She did zero prep work to get there. Now… she's on a mission to seek real advice from moms everywhere and from different cultures, backgrounds and interests on how to raise her only son. Because, in her own words, she doesn't “want to raise a jerk.
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