Sears is the Destination for Dad this Father’s Day

Let's face it, many times when a guy becomes a dad, trendy clothing is not exactly on the forefront of his mind. In fact, most dad's are probably just trying to get through those first days and nights, right? I know that is how my husband is. Did you know that there is Sears clothing for dads?

We have this old picture of my husband holding our youngest when she was just a year old. Then they took a picture when she turned 8. She looked at the picture and said, “Daddy, you are wearing the same shirt that you had on in my baby picture.” So yes…he has clothes older than our children.

This Father’s Day, Sears is focused on helping shoppers rediscover Sears as THE destination for Father’s Day, with more gifts he’ll love for Father’s Day and year-round.

Sears is the destination for dad this Father’s Day, with great gift ideas that celebrate the things that make him special. Does your fashion faux pas dad need a wardrobe upgrade? Does your grill-master dad need to spruce up his outdoor living space? Or does your DIY dad need new tools and place to use them? Sears is here to help.

STRUCTURE AT SEARS

From a pair of comfortable jeans and that perfectly soft t-shirt for playing with the kids, to a suit to wear for that important meeting, Sears has stylish men’s apparel and complementary accessories for every occasion. Many dads have their go-to outfits, some of which may have seen better days. Father’s Day is the perfect time to introduce them to a new favorite or even upgrade their look. When creating your content for your blog post and social amplification, please consider these thought-starters:

Trendy? Casual? Professional? Some of everything? Keep dad’s core style in mind and build on it. For example, replace an old pair of worn out jeans with a new pair that have a more modern color and cut, and upgrade that old go-to concert t-shirt with a pattern tee or comfortable polo.

Sears knows guys need versatile and fashionable clothes they can rely on without having to spend a lot of time thinking about it. That's why they created a new look for Structure clothing. Their selection includes jackets, pants, shirts and more everyday items he’ll want for his wardrobe. From date night to outings with the boys and everything in between, he’ll find his perfect looks from the Structure collection at Sears.

TRENDY DAD

DAPPER DAD

CASUAL DAD

OUR SHOPPING TRIP TO SEARS

I let my husband pick out which look from above he wanted to go with. We headed to our local Sears and outfitted him with the Dapper Dad and Casual Dad outfits. He couldn't be happier.

It was easy to locate everything that we wanted in the store and my husband really enjoy trying on the clothes.We were able to outfit him for several different occasions and he was very happy with the clothing he walked away with from Sears.

WIN A TRIP TO CRAFTSMAN MAKECATION IN NEW YORK!

Become a Shop Your Way Rewards member for free and enter the Battle of the Beards Father’s Day contest for your chance to win a trip to Craftsman MAKEcation. shopyourway.com/Beard

Whether you’re looking to makeover your dad’s look or where he spends his time, Sears has the largest assortment of gifts for Dad under one roof, so you will find just the right gifts for all the dads in your life at all different price points to fit your budget. Visit sears.com/DestinationDad to create the perfect outfit for your dad.