Coca-Cola has built an empire off of its feel-good advertising. For example, popular commercials show people sharing a Coca-Cola beverage across cultures. People smile around bottles of Coca-Cola during the holidays. Coca-Cola has also worked hard to pair its flagship product with the Olympics, perhaps the ultimate symbol of goodwill and hope for a better world. Well, all of this advertising isn't just empty words and songs. Coca-Cola does a lot of good in the world with its company profits. The latest of these efforts can be seen in its medical efforts in rural Africa. We hope that this Project Last Mile Coca Cola in Africa post inspires you.
Coca-Cola teamed with the Global Fund to Fight AIDS, Tuberculosis, and Malaria to help deliver much-needed medicines to rural Africa. Coca-Cola is expected to bring not only generous donations of time and money, but the company also plans to use its extensive distribution network in Africa to deliver important medicine to remote towns and villages. The same logistical planning that is used to get a bottle of Coca-Cola to a rural store will be used to transport the needed medicines.
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The work is beginning in the country of Tanzania under the title “Project Last Mile.” The project started in 2010, allows Coca-Cola and The Global Fund to work closely with Tanzania's government-run medicine distribution network named the Medical Stores Department. Coca-Cola will be sharing its logistical strategies for delivering its iconic product with the Medical Stores Department. The Department will then apply those same methods to the delivery of important medicine. The partnership has already had success. It is estimated that the newest phases brought forth by Coca-Cola and the Global Fund will increase the availability of medicines in Tanzania by 75 percent. It is anticipated the system will then expand to the nearby countries of Ghana and Mozambique. Expansion into additional countries also continues to be explored.
There is already a strong record from this unique partnership of a soft drink company, a non-profit, and an African government. The partnership between Coca-Cola and the Global Fund has benefited nearly 20 million people since 2010 by increasing their access to medicine. The time needed to transport medicines to critical areas has also decreased by an average of 25 days since “Project Last Mile” was implemented in 2010. In addition, the project has empowered the Medical Stores Department of Tanzania to expand and reorganize its delivery system for maximum efficiency. Healthcare providers are now also able to place their orders for needed medicines. Critical medicine availability also increased between 20 to 30 percent through the program.
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The CEO of the Coca-Cola Company, Muhtar Kent, said, “The success of this project demonstrates our belief in the power of civil society, government, and the private sector working together to solve real global problems. It's what we call the “Golden Triangle.” This collaboration uses our global business expertise to help solve critical logistical requirements for the delivery of medicines to reach the most remote parts of Africa.”
Gabriel Jaramillo is the General Manager of The Global Fund. He echoed Kent's sentiments. He stated, “Unfortunately, when medicine is available, it doesn't always reach the people who need it. Supply chains in remote parts of the world often don't work efficiently, and that can mean that deaths that should be prevented still occur. What we noticed was that Coca-Cola's products always seemed to get to every remote region and we thought that if they could get their product there, with their support, maybe we could too.” The idea was originally crafted in 2009 when the Global Fund approached Coca-Cola with the concept. It looks like this effective partnership will be around for many more years to come.
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We hope that you find this Project Last Mile Coca Cola in Africa post valuable. Thanks for reading!
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I love seeing when big name companies get involved in helping others. This is something that is really needed.
I love when companies step up to help less fortunate. Good for Coke for doing this. I love this campaign.
When companies make more money than their owners owners can ever spend, they should always look into giving back. A lot of companies dont so its good to see that Coke does.
We are a Coke family. It’s great to see corporations giving back to help the communities!
This is such a great cause. I love to see when companies give back to others.
Such a wonderful cause! I totally love it, thanks for the great post and info 😀
This is such an amazing thing that Coke is doing. I love how much they’re giving back.
I love to see a brand like Coca-Cola with so many resources put it to good use to help people who don’t have personal resources. I visited Tanzania and saw some of the need. This is very heartwarming.
Sounds like a wonderful cause and campaign for Coca Cola. I bet they are pretty excited to help others.
I love big companies that good things. What an awesome project Coca Cola is involved with.
What an awesome initiative. I had no idea that Coca-Cola has been helping so many people gain access to proper medical supplies!
I really like when large corporations help out the less fortunate and try to make this world a better place. Coca cola is known worldwide so this makes it even more special. Thanks for educating on this.
I really appreciate companies that give! I am so impressed with all that Coke does for those who are in need. I hadn’t heard of this project though. Thanks for sharing it!
Yay! I’m so glad to see Coco Cola involved in an initiative like this! This is how big business needs to be giving back – by helping those who need it! Kudos to Coke!
This is such a neat idea! Way to go Coca Cola for doing this. Thank you for sharing!
What a great cause. It is so great to see large companies helping out. I have coke products in my fridge.
Great to see Coca Cola do some good in the world. It is all about giving back
This is an amazing project, Coca Cola is doing a really great thing! It’s nice to see big companies like this helping countries who need it.
This is such a great cause and it is wonderful to see Coke get involved. Thanks for sharing about it!
Good for Coca Cola for giving back. It always makes me feel more favorably towards a company when I hear them running campaigns like this one!
This makes me even happier to buy Coke products. I love seeing them get behind such a worth cause.
OMG what an awesome think coke is doing! I love seeing big companies like this doing great things for others! So awesome:)
Coca-Cola does a lot for many communities. I love hearing that they are involved in something else too. Thanks for sharing.
Coca Cola has been a participant in good things for decades. Thanks for the update on this project.
I had no idea Coca Cola had such an outreach program! I love when huge companies like this pave the way for huge changes!
This sounds like an amazing program. I love to hear big company’s giving back. I love Coke Zero.
Coke really is on the innovative level for reaching people! I’m so intrigued to hear more about Project Last Mile and helping Africa!
I am loving this project! And I am so glad that Coca-Cola is doing it. So awesome.
It’s exciting to see such a large company like Coca Cola giving back globally with Project Last Mile. And knowing that they are expanding the program is also exciting. Go Coke!
This is great! I love when companies actually help out the community like this.
I don’t drink soda, but my sis does.and won’t go without her coke. Great initiative.
It is great that Coca Cola is doing this project for a causem kudos to them! We seldom buy soda but I admire them for doing this.
What a great thing they are doing. It’s great when big companies do for others instead of worrying about themselves like some do.
What a great cause! Way to go Coca Cola, thank you for sharing!
This is amazing! I have always loved coca cola so this is awesome to hear! I knew they did some good but wasn’t exactly sure what!
It always brightens my day when I read things like this. A lot of people all over the world needs help and I’m thankful for those companies who really make an effort to help. Kudos to Coca-Cola!
Coca Cola is a great brand in that it is one that really gives back through so many programs. My uncle worked for them for many, many years and he was always involved in stuff.
With the huge global presence of Coca Cola, it’s good to know that they are doing their part to make our world a better and healthier way to live. I hope to hear more about how we can help get medicine that last mile.
I had no idea about this campaign, but bravo to Coca Cola for their initiative!! That infographic is startling – how can people easily obtain Coke, but not medicine??
Well done for Coca Cola for helping this less fortunate. Thanks for sharing this!
That is so cool that Coca-Cola is helping others. It goes to show you that even big brands are capable of sharing to help others in need. Thank you Coca-Cola.
This is fantastic! The infographic is very powerful. I am really happy to see Coca Cola doing this program.
This is such a great thing Coca Cola is doing. I love when companies give back and help people.
I love to see companies doing things that really help people. This is a really great project that Coca Cola is doing to help!
I didn’t know about this but I am happy to hear about it. I think big corporations need to do more to assist. Project Last Mile is growing and will continue to grow if more companies get involved.
I’m so proud of all the work coke is doing. They are constantly trying to help the community.
It’s nice to see big companies helping organizations. Makes me feel happy that my money is going to them!
I had no idea Coca-Cola was in on this! Kudos to Coke! This is awesome!
What a way for Coca Cola to give back to the community. As a big brand, for sure they can influence other brands too to follow their footsteps.! Hope this can be a huge success!
I never thought about accessible Coke is vs medicine. Very sad. Glad Coke is making a difference.
I love it when companies do things for other people. Sounds like a great program.
I knew I loved Coca-Cola for reasons besides the taste! I love that they are helping out other countries!
This makes me smile! Way to go Coke!
It;s really great to see that the company is reaching out to help others. I’m glad they’re doing something like this.
What a great campaign! I love to see these large corporations give back. They can make such a big difference in people’s lives.
I used to be huge Diet Coke drinker and I love to see companies I love give back to the community. Thank you Coca Cola!!
Good for Coca Cola putting their brand and money to use. I wonder what they are doing with such knowledge and power for the US as well. I’ll have to look into this.
THis is so cool. It makes a difference when you know products you buy are from company who helps back into the community. Amazing project and best wishes for huge success!
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