The online casino industry is not one that ever wants to stand still. With technology advancing at a swift pace, any company that doesn’t utilize it to the full will be left behind.
There have already been massive improvements at online casinos due to the advancements in modern technology. The graphics have improved substantially and then the Live Casino was introduced.
This gives players an online experience that is so close to what they’d have if going to their local bricks-and-mortar casino. They have become popular all over the world and this Canadian live casino is hugely successful. More change is on the way though.
AI is going to change the industry and especially with Live Casinos. One way in which this is happening is in the introduction of AI presenters. At present, we have flesh and blood live dealers and they are very popular indeed. That could all change though in the future.
Jean-Pierre Houareau is the CEO at Live Solutions and his company has already introduced some AI presenters. They haven’t replaced what was already in existence but work alongside their live dealers.
However, they are able to carry out the same functions and that includes keeping the players informed about all that is taking place. Even better news is that the messages the AI presenters give the players are personalized. That takes away the fear that with an AI presenter that might be lost. The information could include letting a player know they need to supply certain documentation to the site.
One bonus with AI presenters is that they are able to work 24/7 and can speak several languages. There isn’t the time spent having to train them, it’s simply a case of developing them and then setting them to work. They are also able to deal with more players and cope with several interactions at the same time, duties real presenters can struggle with.
The decisions they make come from algorithms and objective rules so this can show the player that everything is transparent and fair.
AI has the ability to analyze the patterns of any game. This can help in the detection of any irregular practices that are taking place or anomalies in the game. Fair play at the Live Casino will be improved and that’s important for those who enjoy playing there. The nagging suspicion that games aren’t above board is always irritating for some players. Using AI to implement random number generators will add to the feeling of fairness.
There are some players who prefer having an AI presenter as this can increase levels of anonymity and privacy.
More changes in this area are on the way. Mr Houareau says that his company is looking at “enhancing the realism of the AI presenter.” This will produce “a more immersive gambling experience.” Better facial impressions, voice modulation and body language are likely as the AI technology continues to improve.
Responsible gambling remains important when playing online. Live Solutions plan to include responsible gambling features into their technology. This would allow AI presenters to identify if a player may have a gambling problem or is making wagers that are too risky and could result in big losses being incurred.
AI has the ability to analyze huge amounts of data. Doing this means they can understand more the way a player behaves and what their preferences are. This isn’t just able to be used to encourage responsible gambling.
It can also allow the gambling site to tailor games so that they fit the personal interests of players. Does a player prefer to try their luck on only low volatility slot games? If that is the case, then AI can suggest games that will fit in with that playing intention.
Regarding responsible gambling, the AI presente could recommend a player should have a break or provide details of where help can be received. You can see therefore that this is a good example of how companies can give assistance to those who may be having problems with their gambling.
A Live Casino isn’t just about trying to get a win at roulette or hoping to be successful playing blackjack or baccarat. Game shows are also a popular part of Live Casinos.
Games such as Monopoly and Deal or No Deal have arrived from other genres. There had already been video versions to play at an online casino but the Live Casino experience is so much better.
They give players a more immersive experience and that will increase in the future. ‘Monopoly Live’ already features a 3D Bonus Game with Mr Monopoly making his way around the board.
Keeping your customers and attracting new ones is an ongoing battle for online casinos. If they can use AI to its full potential, then that will be an attractive proposition to potential new customers. The improvements can also ensure that the current level of customers does not fall.
Working in tandem with Virtual Reality (VR), the experience players have at Live Casinos are going to change in the future. Players can put their VR headsets on and choose one of the top casinos in the world to be playing at.
The future under AI does look very bright indeed. The belief of the Live Solutions CEO is that “the possibilities are endless.”
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