Soft2Bet Accelerates iGaming Innovation with AWS and Snowflake

In the highly competitive iGaming industry, operators must deliver engaging player experiences while keeping infrastructure costs under control. Soft2Bet, a leading provider of turnkey iGaming solutions, has successfully achieved this balance by leveraging Amazon Web Services (AWS) and Snowflake to modernize its infrastructure and analytics capabilities.

Since its founding in 2016, Soft2Bet has specialized in developing bespoke casino and sports betting solutions for operators worldwide. With over 16 global licenses and a growing portfolio of successful iGaming brands, the company is recognized for its Motivational Engineering Gaming Application (MEGA)—a proprietary technology designed to boost player retention and engagement.

Driving Growth Through Analytics

For Soft2Bet, analytics is not just a support function—it is central to improving the player journey, accelerating product development, and optimizing business performance.

Historically, Soft2Bet relied on on-premises systems, which limited scalability and slowed decision-making. Disparate data sources made it difficult to compile accurate, real-time insights, which in turn delayed marketing campaigns, complicated regulatory reporting, and slowed troubleshooting.

By migrating to AWS and deploying Snowflake as its data platform, Soft2Bet created a single source of truth across its operations. This transformation has resulted in:

• 200% faster time to market for new products and features.
• Significant reductions in game latency enhancing the player experience.
• Near real-time analytics, enabling agile decision-making and operational responsiveness.

Step-by-Step Cloud Migration

Soft2Bet approached its migration carefully, moving services incrementally to maintain stability and availability. Key AWS services now form the backbone of its infrastructure:

• Amazon S3 for scalable, cost-effective object storage capable of handling vast amounts of data.
• Amazon RDS for streamlined management of relational databases, optimized for cost and performance.
• Snowflake on AWS for near real-time analytics, discovered through the AWS Marketplace, enabling rapid deployment and seamless integration.

According to Yoel Zuckerberg, Chief Product Officer at Soft2Bet:

“We now have more data analysis options because we can easily connect different data sources quickly while maintaining the same level of security. On AWS, we can gain business insights rapidly and scale to as many data sources as we need in our analytics landscape, without any scaling limitations.”

Tangible Business Outcomes

The shift to AWS has delivered measurable benefits:

• 55% reduction in compute costs, achieved without sacrificing performance or availability.
• 70% faster onboarding of new partners, streamlining business growth.
• Rapid innovation cycles, with proof-of-concept testing reduced from weeks to as little as a day—or even just hours.

These efficiencies allow developers to focus on building new features and products, rather than managing infrastructure.

Zuckerberg adds:

“We’re using our analytics to quickly identify and resolve issues with our infrastructure and player flow. Our latency has greatly reduced, and our games operate much more smoothly. With AWS, we’ve made a noticeable difference in the player experience.”

Recognition and Future Growth

Soft2Bet’s digital transformation has not gone unnoticed. From 2020 to 2024, the company has been nominated for multiple industry awards, a testament to its innovation and commitment to excellence.

Looking ahead, Soft2Bet plans to complete its transition to a fully cloud-based environment, ensuring even greater scalability, security, and global reach.

By partnering with AWS and Snowflake, Soft2Bet has transformed its analytics and infrastructure strategy, achieving faster innovation, reduced costs, and superior player experiences. In an industry where speed, reliability, and engagement are paramount, Soft2Bet’s success demonstrates how the right technology partnerships can unlock long-term competitive advantage.