Marketing for Moms: How to Market Yourself on Your Blog - Divine Lifestyle

Marketing for Moms: How to Market Yourself on Your Blog

Marketing for Moms: How to Market Yourself on Your Blog

Have you recently started a new blog? Blogging is an exciting opportunity for any mom. Because, for one, it gives you a chance to make an extra income while being a stay-at-home mom to your baby.

Second, it gives you something else to do other than changing diapers and folding clothes. You get a creative outlet while being able to connect with others in the same situation. Plus, you can share your story and inspire others with helpful tips on your new blog.

Now that you have started blogging, it’s time for you to market yourself and generate enough income to stay at home for good.

Here are the top ways to market yourself on your blog.

1. Affiliate Marketing

Affiliate marketing is one of the easiest ways to market yourself. This form of marketing involves you promoting a tool, product or service in your content.

When your reader clicks on a product affiliate link and makes a purchase, you get a commission for the sale in return. For example, suppose you were an affiliate of Amazon Associates or ShareASale. You could write a post about “Best Baby Products to Buy” and include affiliate links for each product you promote.

To generate an income from your affiliate programs, ensure you start growing your blog traffic. One of the best ways to achieve this is to focus on SEO (search engine optimization).

SEO utilizes keyword phrases your audience searches for through Google. As the results show up, it helps to aim for the top search results, so your blog is the first thing your audience sees.

One quick tip is to update your blog regularly and be sure the information you provide is relevant to your audience. The more valuable information you provide, the more shares and engagement you get on your blog.

2. Advertisements

Another method that mom bloggers use to market themselves and make money is advertisements.

Essentially, advertisers will have you place their ads on your blog. Every time someone views and clicks on those advertisements, you get paid.

Google Adsense is one of the most popular advertising networks for beginner bloggers. While the pay rate is relatively low, it can still be a good starting point to get acclimated to how it works.

Another great ad network is Mediavine. If you reach 50,000 sessions of blog traffic each month, you can qualify for the network and earn a generous income.

3. Products

Making your own creations is a great way to generate extra income. It can also be highly rewarding, with lots of room for potential growth.

Some of the products that you could market on your blog include:

  • E-books
  • Printables
  • Crafts
  • T-shirts, mugs and other accessories
  • Courses

The opportunities are limitless. However, you need a strong marketing and promotional strategy to boost your product sales. This may include techniques such as:

  • Email marketing: Marketing your blog is much more effective when you have a list of loyal subscribers.
  • Blog posts: Recommend some of the most popular products within your blog posts and be sure to include share buttons so people can see them on social media.
  • Social media: Having a strong social media presence allows you to launch your latest products to your followers.

4. Services

If you’re interested in offering a service from your blog, you could market yourself as a freelance writer. Or, suppose you have other skills from a previous job such as accounting. You can easily pick up clients through your blog and market your services by showing off your expertise.

It pays to establish authoritativeness within your industry and present it to potential clients. Consider offering tips in your blog posts about your industry. Then, offer your services at the bottom of the article to let them know you’re there for additional help.

Moreover, it's best to consider creating a Hire Me or Services page to provide more information about your services. Within those pages, it’s helpful to provide contact information, how much your services cost and if you’re taking on new clients.

Another way to promote your services is through Pinterest. This marketing tool is an easy way to promote your content and generate traffic to your blog.

In fact, you can reach a ton of new audience readers when you create your own pins and share them on the platform. Manual pinning is quite a process, though. You could consider using a scheduling tool to promote your blog content automatically.

Are You Ready to Start Marketing Your Blog?

You have various ways to market yourself on your blog. All you need is to pick one strategy and focus on mastering it. Once you excel in one area, you can move on to the next.

Remember, blogging is not an overnight success. Yet, with much patience and learning, you’ll reap all the benefits a blog can give you as you go.

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