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Speak Beautiful from Dove is helping to build self esteem
This #SpeakBeautiful from Dove is helping to build self esteem posts is a sponsored post with Mirum about Dove’s Speak Beautiful campaign, all opinions are my own.
As a mother, a main concern of raising daughter’s is that of self esteem. This is something I frequently think about with my two daughter’s. Am I doing everything right? How is their self esteem?
We get so many messages through social media that often times it can be difficult to choose what message to read or hear. Dove now has a campaign designed to encourage positive speech on social media.
The new Dove #SpeakBeautiful campaign will encourage women to realize the role our online words play in impacting our confidence and self-esteem. When it comes to speaking positively to other women on social media, and about yourself, Dove wants everyone to understand that the power is in our hands. Together, with Twitter, Dove will unveil new advertising during Hollywood’s biggest red carpet event of the year to inspire social media change.
As part of #SpeakBeautiful, Twitter and Dove will encourage women and girls to turn ugly tweets into beautiful ones using new technology that uses Twitter data to identify negative social media conversations about beauty and body image. When a negative tweet is posted, the technology will be used by Dove to send non-automated responses to real women, which include constructive and accessible advice to encourage more positive online language and habits. Advice will come directly from social media and self-esteem experts who collaborate with Dove and Twitter to empower women to speak with more confidence, optimism, and kindness about beauty online.
The #SpeakBeautiful video reveals that over five million negative body image tweets were posted in 2014, yet only 9% of women admit to posting negative comments on social media. Women do not realize that the messages they post are contributing to negative mindsets and behavior about beauty online. Dove wants women and girls everywhere to understand that their online words matter, and it only takes one tweet to ignite a positive trend.
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